My Site is Indexed in Google – Now What Do I Do?

If you have done your on-page SEO and gotten your site indexed in Google and other search engines it is time now to start the process of building success for your website. No matter whether you have a product or service to sell or if you are looking to gain authority status as a major information site, the next step in the equation is the same; you need to begin getting traffic to your website.

Another big misconception is that your website will be an overnight success if you do things just right. While it is true that you can begin driving traffic to your site right from the start, like anything in business, it takes time to get established and build your success. For long-term, sustainable profits, you need to have a long-term strategy for gaining authority status within your market. It isn’t until you gain that authority that you will really see your site’s full potential and reap the profits associated with that status.

That is not to say that you will not make money in the meantime. You should be making sales within a short period of time if you take the time and effort to do the promotion necessary to generate targeted traffic.

The big myth that you can do nothing and make money online is just that…a myth. The truth is that you must work your online business just as much as you would an offline business. The only difference is that you have many more tools at your disposal and have a much larger audience to market to. Your chances of success online is greater as a result which is why we read so much about those businesses that have struck gold on the internet.

Do you honestly think they did this with no work or investment involved? If you do, then I have got some lakefront property for you in Arizona! I am not trying to scare you off or dash your hopes and dreams, but sometimes a healthy dose of reality is what is needed to get you focused and on the right track.

The reality is that it is almost impossible to make a website a big success without the help of experts as well as some time and effort on your part or the ability to outsource that time and effort.

Here is a short list of tasks that need to be done on a regular basis for a successful online business:

  1. Keyword research. Now this should have been done before your site was built, but sadly in 99% of the cases it was skipped through lack of knowledge or lack of knowledgeable web design services. You can’t reach a market if you do not understand it and know the numbers.
  2. Competition analysis. You need to know what your competition is doing in order to beat them at their own game. The whole idea is to take the market share (traffic) away from the competition and point that traffic at your own website. You can’t do that unless you know how your competitor got to where they are today.
  3. Link building. You absolutely must have a link building strategy in place for the long-term. You can’t do this in fits and sputters and expect to see results. You need to have a plan and you need to implement that plan on a daily basis.
  4. Social media. In today’s market, it is not possible for you to have authority status without the use and help of social sites such as Twitter and Facebook. Connecting with your potential customers on a personal level is expected online. Reverse marketing, relationship marketing and social marketing are all relatively new terms when it comes to promoting a business, but it is a key factor in your site promotion strategy.
  5. Email marketing. If you have done any research, you would likely be aware of the importance of building and maintaining an email list as a factor in generating profits for your business online. This does not mean you need to be a spammer. On the contrary, it is important that you treat your email list subscribers very well. In return, they will buy your products almost on demand.

As you can see from the short-list, you have your work cut out for you if you want to see real success from your website. Getting indexed in the search engine is not enough. You need to create an online presence in order to get a return on your investment.

The Changing Role of Internet Marketing

The key issues that drive internet marketing

Until recently internet marketing was consigned to the nerds that spent their lives online. These days it is the thing to do and many organizations are using the system in order to improve their bottom line and give their organizations a chance to excel in the field that they have chosen. It is no coincidence that internet marketing is one of the fastest growing business sectors regardless of the economic downturn. This article examines some of the principle transformations that continue to be important in maintaining the growth in internet marketing:

  1. Content remains a key issue for the people that are running the system. Without content it is very difficult to manage the elements of the process that determine the use of the search engines. That means that many articles and press releases are in demand for no other reason than the fact that they are part of the process of improving the outcomes for websites when it comes to internet marketing. The people that have the skills to produce this kind of content will continue to earn significant amounts of money and influence within the industry. The websites that ignore the need for good quality content will see that their traffic and ranking will fall significantly.
  2. There is a great emphasis on the transition from the offline market to the online market. It is no longer the case the garages just operate at the premises. They have systems to create an online presence. A significant proportion of their customers make the application for business online. This means that internet marketing is taking on a significance that was previously unheard of. It also means that industries and individual businesses have had to come up with innovative ideas in order to remain competitive at all points of their operation. As the internet marketing model develops there will be less emphasis on the primacy of the offline market. It remains to be seen whether this will represent a development or a regression in the industry.
  3. Technology is continuing to play a pivotal role in internet marketing. No serious company can claim to have an internet marketing strategy without the use of modern technology. Directory submission services are some of the areas in which this system has continued to function with the assistance of modern technology. Of course there is a concern that the over reliance on technology has removed the human touch from the system. It is also debatable whether the so called human touch is really desirable. As the technological advancements take place in the internet marketing, there will be those that prefer the old style of manual work.
  4. There is a noticeable sophistication in the way that the marketing in Internet model is being handled on a day to day basis. The merchants are no longer dumping directory submissions in the hope that they will get ranking. New methods such as social media have been implemented with the express aim of improving the way that the industry is perceived and the conversion rates for the traffic that comes through the doors. The people that rely on simple systems for internet marketing will find it increasingly difficult to find a voice in the face of overwhelming advancement. That means that small businesses have to jostle for position in this new model. Only the fittest will survive the onslaught.
  5. There is a recognition that the clients or customers are at the heart of the internet marketing model. In looking at the search engines it is sometimes possible to forget the utmost importance that must be attached to the clients that buy the products. That is where there is a renewed focus on the things that seem to interest the clients in question as opposed to the things that are practical for the major search engines. It is the clients that buy the product and therefore they deserve to have a top place in the consideration.

The future for internet marketing

The future seems bright for the internet marketing model because many businesses are going online. That means that the techniques that they have acquired in their years of practice will be brought to bear on this market as well. That can only be a positive thing especially given the kind of concentration that is given to the model throughout the working systems. It is no longer desirable to classify the market according to the narrow sets of the offline world. The virtual world is now real for many businesses.

Free Home Based Business Ideas to Make Desired Money on the Internet

If you think you have been working hard enough and still have not earned much, then it is probably the best time for you to start your home based business. The beauty of having home based business is that you can maintain it while still having your usual job. All you need is a trusty Internet connection and the right home based business ideas to attain higher earning levels and making desired money on the internet.The top choices of webmasters or people who own a website are Google ad services. The services do not require a membership fee and all you need to do is install a code in your website. There are different types of ad services which include AdWords and AdSense. Both of these services make a website earn once the ad gets clicked and a customer purchases the product. What you can do is use these powerful marketing strategies at first and apply the idea on your own. How? Leave ad spaces open and submit proposals to prospective clients.The next best free home based business idea to make money on the internet is fun. Blogging, also known as web logs or online journals that people maintain, have gone full force as it has already been used as a profit-making machine by many internet marketers. The key is to write rich content that is being searched by the readers on the internet. You can always use site tracking software (that are also for free) to monitor traffic. The information is particularly helpful for pinpointing which entries made the most number of comments and attracted attention from readers. From this, you can start making your articles that have the same theme.Similarly, you can also look for online copywriting jobs. The thing about these is that you have to complete articles on assigned topics and submit it on time. Signing up for these is free, and like the above mentioned, all you need are exceptional writing skills and the net for research. Look for articles that charge high fees for various topics. Content writing is also a big thing for search engine optimization companies so check their site to see if they require your services. They should have a number of openings.If you are not into writing, you can always make use of free ad posting sites to help you sell your products and services. eBay is a good site to sell products to because you get bids for a certain product and the site has a lot of visitors. The range of items that you could also put for sale range from collectibles to shoes, used and unused.The home based business can be done almost free on the internet. The minimum investment that you would need is only an Internet connection and a computer. A laptop would be a smarter choice than a desktop for when you have to do business outside your home. Once you get the hang of your business, all you have to do is wait for clicks and watch the money fill your bank account.

A Home Based Business Anyone Can Start

If you have ever considered starting a home based business, you know how difficult it can be. There are many factors to consider, such as financial and time obligations, as well as the stress a home based business can create in your personal life. Starting a home business takes some planning and thought on your part, but it doesn’t have to be a struggle.The primary reason people fail when starting a home business is lack of planning, which results from a lack of training. If you don’t have a method of promoting your home business then you will find yourself in the common trap of not having any leads. No leads equals no sales.The other reason most people fail is not following a proven system. When you use a simple and proven system, you can plug others into the same system, which creates duplication. I’ve built more than one home based business in my day, and I know that the leadership plays an important role in the companies success.You can market your home business online and in social networks, but the offline tactics of talking to your friends and family and other associates can still be a good way to begin. For one thing, they will go easier on you (usually) then a prospect you don’t know, and they can give you advice on how to market your home business more effectively. And hey, if you have something worth buying, you may even make a few sales during this learning process.

Looking For a Home Based Business? 3 Critical Areas Often Overlooked

When you have made up your mind to start looking for a home based business you generally have a couple of good reasons why. Many people are looking for more income but there are a number of other various reasons as to why people are searching for that ultimate home based business.Some of these are:They dislike the long hours they are working They dislike working for someone else They don’t enjoy what they are currently doing They are constantly stressed about meeting budgets or quotasA number of these might even sound familiar to you and all are very legitimate reasons. When the search begins people generally follow the same road as everyone else and look at the compensation plans, evaluating how much they might be able to earn, examine the products to see how good they are, research how long the company has been going etc. During this process there are 3 areas that are often overlooked but very important and crucial to the success of your new home based business. They are as follows:Don’t get wrapped up in the emotional sideEvery one of us is human and driven by emotions. A very difficult but rewarding skill is to leave the emotions out of a business decision. Motivating and compelling sales letters can play havoc with peoples emotions making them run to their credit card before they know what they are actually buying at times. Like the old saying goes ‘be sure to be sure’. It’s no good jumping in and later realizing you’ve made the wrong decision. Spend the time researching and making sure you understand everything, and then make an informed decision. An informed decision takes into consideration the true longevity, potential and often ramifications the particular action may have.Understand that it’s a lifestyle choiceWith so many people not enjoying what they do for a living make sure that the potential business opportunity will, or has the ability to cater to your preferred lifestyle. Now I like to think big so let’s say that half of your family lives in the Australia and the other half live in Greece. If you desired to live in the Australia for the first half of the year and the remainder in Greece what good is an opportunity to you if you can’t do business for 6 months of the year because they don’t operate globally?Secondly, a home business does take commitment but be sure to examine how many hours a week are realistically required to earn the level of income you are seeking.Choose a home based business you will enjoy promoting and be proud ofHaving numbers of home based business opportunities to choose from it’s not a wise decision getting involved with a skin care network marketing business if you really don’t enjoy beauty products, as you will be spending a lot of time talking about them to others. Make sure that the home based business you are looking into has products which you not only like and will enjoy sharing with others but also believe in, as many will tell you that it’s ten times harder to endorse something you don’t believe in than something you are passionate about. Most people are not stupid and will pick up on it if you’re not passionate about a particular product and believe it will do exactly as it says it will.To summarize there are many home business in the marketplace but if you keep these 3 points in mind while searching then you’ll be sure to choose an opportunity that is best suited to you.Found the right opportunity yet?

Some Basic Guidelines To Follow When Setting Up Your Baby’s Nursery

There are many things you must prep for when you have a child on the way. You will probably spend hours decorating and shopping for the nursery. When doing this, remember that nothing is more important than the crib. Regardless of the type of crib you decide to get, be sure that it conforms to all safety guidelines and standards. The guidelines are fairly basic, from what you should and should’t keep in it, and how it should fit together.

One important thing to remember about the crib and your child, is that you shouldn’t keep sheets, blankets, or pillows in it until the baby is at least one year old. Items such as these introduce the possibility of your child’s breathing being obstructed.

While your baby is sleeping, the only accessory that should potentially be in there is perhaps, a small foam wedge. Wedges such as these are sometimes used to prevent babies from rolling onto their stomach. Many experts recommend having your baby sleep on his or her back or side at first.

The most important part of any nursery is the crib. You want to make it safe and cozy. No matter what type of crib you get, make sure it conforms to all safety guidelines and standards. Make sure the crib mattress fits snugly against the rails, so the baby can’t get wedged between them. You also want to be sure the crib sheet fits snug and tight, nothing loose or bunched up.

While your child is sleeping, make sure to keep in mind what you are dressing your baby in. You should make sure that what they are wearing is clean, soft, appropriately fitting, and overall, appropriate for his or her age and for the temperature in the room. Remember that babies have no say in what they are wearing so it is up to you to make reasonable choices. Don’t put them in anything far too light or far too heavy for the given circumstances.

If you are keeping a scent in the room, make sure it is subtle. This goes for detergent for your child as well. Many parents use unscented detergent. Be certain that you are keeping fresh, clean sheets/accessories in the crib, including their sleepwear.

As with scent, keep the amount of dust subtle or non-apparent. One way to do this is by minimizing the amount of objects under the crib so it won’t accumulate. You can also dust and open windows.

Remember that colors have an effect on everyone, so use sheeting and color schemes, which are accommodating to that thought. Too much color may cause your baby to be restless and therefore crabby and awake. The nursery should be an inviting, secure place. Try using soft and restful colors for your baby.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.